three email stats for today

1. Emails that include social sharing buttons have a click-through rate 115% higher than those do not.
2. 63% of Americans will close or delete an email not optimized for mobile
3. Subscribers read 14% of the messages promising percentage-based savings in the subject line, while reading 12% of those promising dollar based savings in the subject line.

Ka-Pow!

Addtional wiz-bang facts available at Business2Community...

optimizing email for mobile

knowing that more than 1/4 of emails will be consumed on mobile devices, here are some tips:

1. use call-to-action buttons, not links
2. go for brief subject lines: 15-20 characters
3. stacked layout: columns won't work on a narrow screen - people can only scroll down
4. stick to one call to action:  want to drive them into stores? the email is a coupon. want them to click to your mobile site and make a purchase? the email is a single-use promo code

Supporting articles you may find helpful by:
Pat Owings - Business2Community
Ori Yankelev- Social Media Today
Adrienne Rhodes - BlueFountainMedia
Chantal Tode - Mobile Marketer