Showing posts with label embedded video. Show all posts
Showing posts with label embedded video. Show all posts

Wednesday, June 26, 2013

volvo viral

There's a lot of data to suggest that marketing email read rates, click rates and conversion are higher when companies use video.  Here's a great one from Volvo that earned more than 6M views in the first week.



scoop on video + email study by the Relevancy Group from DazeInfo and Warc

Monday, October 29, 2012

fusing video with email marketing


Video players can now function within email, with calls to action around and within them.  
Here are a few tips to get you started:
BusinessInsider tells us how to incorporate an email marketing app inside a Viewbix interface.
Viewbix dominates right now, but LiveClicker and others are trying to compete
Read more at: Bronto and Mailchimp