There's a lot of data to suggest that marketing email read rates, click rates and conversion are higher when companies use video. Here's a great one from Volvo that earned more than 6M views in the first week.
scoop on video + email study by the Relevancy Group from DazeInfo and Warc
Showing posts with label embedded video. Show all posts
Showing posts with label embedded video. Show all posts
Wednesday, June 26, 2013
Monday, October 29, 2012
fusing video with email marketing
Video players can now function within email, with calls
to action around and within them.
Here are a few tips to get you started:
Viewbix dominates right now,
but LiveClicker and others are trying to compete
Labels:
email marketing,
embedded video,
video email
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