cyber monday home run

king arthur flour nails it:

1. the deal is specific and measurable
2. they disount low-dollar items like tags & labels: pull us in on fun items that don't impact the company's bottom line a great deal -- once we're there, we'll (hopefully) spend more on a higher margin product
3. this email requires immediate action

daily deal emails

groupon & competitors: daily deal emails just aren't working.
is it the content?
is it the delivery mechanism?
it's the business model.
merchants lose money because they pay groupon + they give their customers a huge discount. instead, retailers are learning that loyalty programs are far more beneficial to their business.
alternatives? womply. square rewards. bloomspot.
read more.