Mobile traffic was up 20% on Cyber Monday;
Mobile transactions were up almost 200%
Check out my website for loads of facts and links about Black Friday, Cyber Monday, and the explosion of tablet and phone e-commerce activity.
Showing posts with label cyber monday. Show all posts
Showing posts with label cyber monday. Show all posts
Tuesday, November 27, 2012
Monday, November 26, 2012
cyber monday home run
king arthur flour nails it:
- the deal is specific and measurable
- they disount low-dollar items like tags & labels: pull us in on fun items that don't impact the company's bottom line a great deal -- once we're there, we'll (hopefully) spend more on a higher margin product
- this email requires immediate action
Labels:
cyber monday,
discount,
email deal,
free shipping
mobile shopping's the story this holiday
24% of online shopping was mobile on Black Friday.
iPad and iPhone dominated that mobile shopping: 88% used iPads.
Compared to 2011, mobile shopping was up 17% on Black Friday.
AOS was $181, and online shopping peaked just before noon.
Here's a breakdown:
Labels:
black friday,
cyber monday,
mobile shopping,
online shopping
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