Mobile traffic was up 20% on Cyber Monday;
Mobile transactions were up almost 200%
Check out my website for loads of facts and links about Black Friday, Cyber Monday, and the explosion of tablet and phone e-commerce activity.
Showing posts with label black friday. Show all posts
Showing posts with label black friday. Show all posts
Tuesday, November 27, 2012
Monday, November 26, 2012
mobile shopping's the story this holiday
24% of online shopping was mobile on Black Friday.
iPad and iPhone dominated that mobile shopping: 88% used iPads.
Compared to 2011, mobile shopping was up 17% on Black Friday.
AOS was $181, and online shopping peaked just before noon.
Here's a breakdown:
Labels:
black friday,
cyber monday,
mobile shopping,
online shopping
Monday, November 12, 2012
most important mobile shopping days this holiday season
Consumers are on the move.
Great Forbes piece on How Retailers Can Make Their Email Marketing Glisten:
Great Forbes piece on How Retailers Can Make Their Email Marketing Glisten:
White
suggests retailers may want to pay special attention to being
mobile-friendly on days that consumers are more likely to be away from
home, including:
- The day before Thanksgiving, which is the busiest travel day of the year
- Thanksgiving Day, when most consumers are with family with a smartphone in their purse or on the couch watching TV with a tablet on their laps, or out shopping with their smartphone in hand
- Black Friday, when many consumers are out shopping at brick-and-mortar stores
- Christmas Day, when consumers are flush with gift card cash and shop online because stores are closed
Labels:
black friday,
email marketing,
mobile email,
mobile shopping
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