mobile trends data from eMarketer

Great new info from eMarketer summarizing Chitika & Net Marketshare reports

Two best tidbits:

1. Mobile spending is growing at 14 times the rate of desktop spending -- they could reach parity in less than 3 years

2. Mobile’s share of global browsing traffic at 10.3%;  28% in North America

check out the article

mobile shopping's the story this holiday

24% of online shopping was mobile on Black Friday.

iPad and iPhone dominated that mobile shopping: 88% used iPads.

Compared to 2011, mobile shopping was up 17% on Black Friday.

AOS was $181, and online shopping peaked just before noon.

Here's a breakdown:

Check out the complete details & more infographics published by CNET 11/25 here.

most important mobile shopping days this holiday season

Consumers are on the move.
Great Forbes piece on How Retailers Can Make Their Email Marketing Glisten:

White suggests retailers may want to pay special attention to being mobile-friendly on days that consumers are more likely to be away from home, including:

• The day before Thanksgiving, which is the busiest travel day of the year
• Thanksgiving Day, when most consumers are with family with a smartphone in their purse or on the couch watching TV with a tablet on their laps, or out shopping with their smartphone in hand
• Black Friday, when many consumers are out shopping at brick-and-mortar stores
• Christmas Day, when consumers are flush with gift card cash and shop online because stores are closed