Wednesday, May 22, 2013

mobile adoption + email marketing

Sundeep Grapur has some great tips re: catering marketing emails to be read on mobile devices.
My favorite three:
  1. Design for the mobile browser in terms of font and images
  2. We preen emails from our smartphone: grabe their attention so they don't delete the message.  Oftentimes, people go back to an email later from a desktop or laptop to really dig into the content.
  3. Your primary call-to-action should be a button and not a link.