Constant Contact's survey of small business customers indicates it's not only large businesses that benefit from email marketing programs.
57% of respondents said that are trying to expand their email subscriber lists "at all times."
When pushed to describe why it was important for them to increase their email lists:
• 44% indicated the importance of encouraging repeat business
• 39% said that email marketing helps customer relationship building
• 12% reported that email marketing improves customers for referrals
92% small businesses capture opt-in email addresses is through sign-up forms on the company website, 64% through direct requests, 46% via Facebook sign-ups, and 35% use sign-up sheets at point-of-sale.