Tuesday, July 2, 2013

5 ways to segment your email marketing list

Industry or role: level in the company if it's B2B, category if it's B2C
Geography: regional promotional opportunities
General interests: based on user interaction, e.g. downloads or purchases
Behavior: use analytics of users' browse, click, forward, etc
Brand Advocates: nurture best customer relationships

Original piece at Business2Community.com
Thanks, Karen Frascese.