Wednesday, August 7, 2013

latest mobile email metrics

Mobile phones and tablets accounted for a combined total of 41.1% of US email opens in H2 2012, up from 27.4% in H2 2011
Although read rates are high, conversion rates are lower on mobile devices compared to desktops and laptops. People are primarily using mobile devices to sort through their inbox, then they return to the message later on a larger machine to convert.