Monday, July 22, 2013

far from mobile-optimized

Relay Foods.
I appreciate the attempt to jump into a graphics-centered email, but this one flops.
The header bar takes up too much of the preview window on a computer screen, then the (yummy) image sucks up everything else above the fold.  The copy tells us nothing action-oriented that will compel us to continue reading the message.  And there's not even a text link in the first two screens of my phone.  Bummer.