Friday, March 22, 2013

shifting email habits of consumers

Good scoop for retailers: 
  • 43% read emails most often on a mobile device
  • 84% sign up to receive emails because they want discounts
  • 74.2 percent will redeem a discount by showing their mobile device to a cashier
  • Unsubscribing is dropping; instead consumers are selecting to receive messages less frequently

View your own complete BlueHornet report on consumer perceptions of email.

Wednesday, March 20, 2013

experian report: email's up

Travel, publishers and consumer products are sending more email, driving overall email volume up 5% in Q4 2012 compared to the same quarter the previous year.
Media and entertainment plus B2B segments drop, likely replaced by social media communications.
Interestingly, open, click and transaction rates are highest on WEEKENDS.

Get the original Experian Marketing Services report.