The 2013 eConsultancy marketing budget report indicates that marketers are now using email for a variety of reasons,
other than straightforward monetary objectives; such as engagement, brand awareness
and acquirement. Online channels are being integrated with email to build
relationships with customers as well as increase ROI.
One quarter of respondents report that email contributes
more than half of its digital revenue.
iPads are becoming the preferred place to read and send emails. And there are 67.5million iPad users in the U.S., 65% of whom check those iPads for email at least 3 times a day. This will affect the format and delivery of marketing messages, prioritizing usability.