Friday, February 15, 2013

marketers investing more in email during 2013

The 2013 eConsultancy marketing budget report indicates that marketers are now using email for a variety of reasons, other than straightforward monetary objectives; such as engagement, brand awareness and acquirement. Online channels are being integrated with email to build relationships with customers as well as increase ROI.
One quarter of respondents report that email contributes more than half of its digital revenue.
Also see a bizcommunity article about this.

Wednesday, February 13, 2013

iPad dominating email space

iPads are becoming the preferred place to read and send emails.  And there are 67.5million iPad users in the U.S., 65% of whom check those iPads for email at least 3 times a day.  This will affect the format and delivery of marketing messages, prioritizing usability.
read complete eMarketer article