Wednesday, September 26, 2012

alternative to facebook?

Neat article by Rusty Speidel of Jaggers Communications re: MySpace challenging Facebook, specifically in the music space.
Love his comment about the new MySpace, "This demo looks like my daughter acts."
This ties in well with our social media course because it seems to encourage links, connections and sharing.  It will be interesting to see when and how it enables push marketing (email?) beyond SEM.
"First thing you notice is the prominent role music plays in the site. The musician in me loves this. It’s like you can create a soundtrack of events that can be tied to the images and posts you create. Very cool. The timeline is horizontal and everything in is a visual mash that ties posts, video, audio, connections and photos together around those events. It’s loose, slick, and sexy, and seems to borrow a lot from Path and Pinterest. "....
Original piece linked here.

Tuesday, September 25, 2012

unsophisticated email performance dashboards the norm

New Report: Email Testing & Deliverability

  • 16% of email marketers don't measure inbox deliverability 
  • just 5% of companies currently use multivariate testing, compared to 66% that test subject lines and 44% who test the best time of day or week to send emails
  • only 41% of respondents said they had the email deliverability information readily available in a dashboard
  • however, large proportion of respondents are already carrying out competitor analysis by signing up for other brands’ newsletters (37%)

View original details by David Moth (posted 9.18.12)

Sunday, September 23, 2012

Running Commentary: Pinterest

One more outlet for sharing; great spot to post the imagery of digital messages.