Friday, March 1, 2013

in the words of The Week... boring but important

My first impression was, "Is this really the best you can do, Consumer Reports?"  Upon reflection, it's not too bad.  I know exactly what they want me to do: re-activate.  And I know what to press: Go.  And when I look at the Go button, I see my discount.
Now for the weaker points:
  1. I don't give a darn about the letter.
  2. Seriously, a photo of a laptop with your website is my inspiration?
  3. I have no idea what the right nav area says.
  4. Who's signing the letter? Don't pretend you've personalized it for me, because I know you didn't.

Rating: 4 out of 5

Thursday, February 28, 2013


Matthew Johnson tells us
Why Email Marketing is (Still) Awesome

•  It prompts direct sales
•  It builds relationships through engagement
•  It supports other sales channels
•  It is driven by data
check out his Bus2Comm blog here