Thursday, October 18, 2012

fighting the political clutter

Interesting attempt to be impactful during this political season.  
A candidate for US Senate opens with a one-sentence paragraph, "We’re just hours away from hitting our last -- and most important -- FEC filing deadline." A few quick facts and then only one graphic: CONTRIBUTE.


Wednesday, October 17, 2012

3 email design best practices

Three email design tips:

  1. F-shaped pattern: arrange most important content like the letter F because readers will first view the headline, followed by the text down the side and then the middle section last.
  2. Make your copy easier to view by using contrasting colors. Dark copy on a light background is easiest to scan.  
  3. Simplicity. Don't forget to be brief and keep the most important text above the fold.