Wednesday, October 17, 2012

3 email design best practices

Three email design tips:

  1. F-shaped pattern: arrange most important content like the letter F because readers will first view the headline, followed by the text down the side and then the middle section last.
  2. Make your copy easier to view by using contrasting colors. Dark copy on a light background is easiest to scan.  
  3. Simplicity. Don't forget to be brief and keep the most important text above the fold.