Wednesday, October 31, 2012

email market leader ExactTarget in the news

IT is about direct marketing, and email is leading that.
Size of ExactTarget deals & scope of this industry :
Read about it at Bloomberg BusinessWeek

  • ExactTarget can charge a 50% premium for its email and social media customization services
  • It's revenue is projected to grow 126%
  • Best asset? Customization of online experiences based on consumer behavior