"The nature of mobile makes it uniquely attractive to marketers: Commerce has always struggled with two basic challenges - increasing consumer traffic and influencing shopping decisions just as the consumer's about to buy. With location targeting, shoppers can be enticed into stores for items they're in the market for. With in-store mobile marketing, an indecisive consumer can be nudged toward a specific brand or product."
Business Insider also supports this with:
- Mobile commerce is growing: 29% of U.S. mobile users already have used their smartphones to make a purchase.
- Mobile transactions help drive this growth
- Tablet usage (which counts in mobile transactions) is exploding.
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