Friday, February 15, 2013

marketers investing more in email during 2013

The 2013 eConsultancy marketing budget report indicates that marketers are now using email for a variety of reasons, other than straightforward monetary objectives; such as engagement, brand awareness and acquirement. Online channels are being integrated with email to build relationships with customers as well as increase ROI.
One quarter of respondents report that email contributes more than half of its digital revenue.
Also see a bizcommunity article about this.