One quarter of respondents report that email contributes
more than half of its digital revenue.
Also see a bizcommunity article about this.
Friday, February 15, 2013
marketers investing more in email during 2013
The 2013 eConsultancy marketing budget report indicates that marketers are now using email for a variety of reasons,
other than straightforward monetary objectives; such as engagement, brand awareness
and acquirement. Online channels are being integrated with email to build
relationships with customers as well as increase ROI.
