Wednesday, March 27, 2013


my fave reminders re: rules

  • Make unsubscribing easy and honor opt-out requests immediately.
  • Accept that securing an opt-in to another channel doesn’t constitute permission to reach a consumer via email as well.
  • Don’t share email addresses with other brands within your company.
  • Don’t buy email lists or barter for email addresses.
  • When renting out an email list, the list owner should never share the list with the renter.