Wednesday, June 5, 2013
new gmail: potential implications for marketers
Gmail is currently rolling out a new sorting format for messages. It will now sort messages by social, primary, updates and "promotions," the last carrying the greatest implications for marketers. Marketing messages can now land in the Promotions tab rather than the standard inbox, which could affect open rates. Apparently, plain text messages will continue to land in the Primary inbox, which is an option. As usual: keep them relevant and strong because there's always a great deal of competition for attention.