Thursday, August 15, 2013

say no to "no-reply"

Customers consider no-reply email addresses arrogant.
Consider cutting this practice.
You can learn more about your email list and show much better customer service because:

  1. you will receive their auto-reply messages.  this bumps up your open rate and tells you things like which employees have left a company (good for B2B) and holistic seasonal or day-of-week customer trends (good for B2C)
  2. customers can reply to you (shocker) to ask a question or otherwise engage with you
  3. cuts down on spam complaints