in the words of The Week... boring but important

My first impression was, "Is this really the best you can do, Consumer Reports?"  Upon reflection, it's not too bad.  I know exactly what they want me to do: re-activate.  And I know what to press: Go.  And when I look at the Go button, I see my discount.

Now for the weaker points:

1. I don't give a darn about the letter.
2. Seriously, a photo of a laptop with your website is my inspiration?
3. I have no idea what the right nav area says.
4. Who's signing the letter? Don't pretend you've personalized it for me, because I know you didn't.

Rating: 4 out of 5