email opportunities per jeanne jennings at clickz
[check out the article to read how & why]
1. Lists
2. Landing page elements (which could spur another list
of 15 or more)
3. Completely new creative (multiple elements)
4. Preview pane view
5. Customization (targeted content)
6. Offer/offer copy/placement
7. Call-to-action copy/placement
8. General wireframe/layout
9. General copy
10. Personalization (data merge)
11. Subject line
12. From line
13. Design (fonts/colors/images)
14. Time of the send
15. Day of the send
