New Report: Email Testing & Deliverability
Highlights:
- 16% of email marketers don't measure inbox deliverability
- just 5% of companies currently use multivariate testing, compared to 66% that test subject lines and 44% who test the best time of day or week to send emails
- only 41% of respondents said they had the email deliverability information readily available in a dashboard
- however, large proportion of respondents are already carrying out competitor analysis by signing up for other brands’ newsletters (37%)
View original details by David Moth (posted 9.18.12)
http://econsultancy.com/us/blog/10723-16-of-email-marketers-don-t-measure-inbox-deliverability
