Tuesday, September 25, 2012

unsophisticated email performance dashboards the norm

New Report: Email Testing & Deliverability

  • 16% of email marketers don't measure inbox deliverability 
  • just 5% of companies currently use multivariate testing, compared to 66% that test subject lines and 44% who test the best time of day or week to send emails
  • only 41% of respondents said they had the email deliverability information readily available in a dashboard
  • however, large proportion of respondents are already carrying out competitor analysis by signing up for other brands’ newsletters (37%)

View original details by David Moth (posted 9.18.12)