Tuesday, November 6, 2012

email is about direct, pertinent content.

In email, it's the relevant content that matters.  And the prevalence of mobile devices makes email even more important. Think about a restaurant example: your phone pings you with a lunch offer on your way to an 11am meeting ....you know where to go right after it.
Check out this insight from the Cleveland Plain Dealer:

..."Kristy Amy, director of digital strategy at Smart Business Network, said despite the growing social media numbers in a mobile world and reports from people who say they don't read most of their e-mails, she said if you've got the right content, and you're targeting people who want to hear from you, it's a viable tactic that supports all of the more modern offerings.
Besides, it's the foundation, for all other mediums. If you need to reset passwords of social networks, you're going to get it through an e-mail or text, she said."..