Friday, November 9, 2012

linking online marketing to offline sales

RKG = thought leadership
This blog post walks us through 4 ways to measure digital marketing resulting in brick-and-mortar success. Here is one email component:

POS & Survey Integration
We can also take a similar approach without capturing an email address at POS. By providing a link to a customer experience survey at the bottom of their receipts, retailers can connect the online ad dollars with the store sales dollars for those customers who go to the survey and submit their opinions.