Friday, November 30, 2012

holiday discounts are a dangerous drug

Compelling reminders about holiday promotions in HBR blog by Marco Bertini
His best tips:

  1. skip the pure discount shoppers: be sure to attract the customers you want long-term with a targeted promotion
  2. make offers contingent: e.g. spend a threshold to get a discount
  3. drive conversion: pick your goal and incentivize that activity