Wednesday, December 5, 2012

perspective: current industry ideas

i find it useful to seek out blog posts and niche marketing sites for scoop and new ideas. here are a few floating around:

  • subject lines drive click rates on marketing emails more so than the sender/from
  • marketing email deliverability rate is currently 82%.  how does that compare to your organization's performance?
  • direct email is one of the the most trusted marketing channels
  • there's a direct relationship between content and social exposure, so get newsletter [in part or full] on your organization's website and social networks, don't just utilize that space for promotions
  • email marketing automation cannot replace personal connections of inside and outside sales reps in B2B environments; those personal connections are still proving necessary

deliverability from thomson local on and on trust
newsletter scoop from search engine journal
customer think on B2B