Wednesday, December 5, 2012

wired: missed opportunity

I'm an avid reader of Wired news and blogs.  That team puts together a great print magazine, a well designed website and fantastic content.  I'm wondering why their email newsletter is so mediocre. They send me 2 photos with headlines, one of which is "from the archives."  I am not sure the business sense of pushing archived content since it's free to readers, though there could be some benefit to them in promoting the depth of their website.  25% of the page is an ad for an outside vendor.  And on my laptop, I cannot read the images or copy for the additional five headlines (bottom right list).  When I try to view this on my phone... well, I can't try.  It's a miss, guys.