Monday, March 11, 2013

prioritizing your marketing budget

Frank Reed's piece in Marketing Pilgrim has some great points:

  • Adoption rates of email and SEM are high.
  • Response rates of SEM & email are great.
  • Don't let the pressure of social media redistribute your budget irrationally.

Remember what people are doing on FB and Twitter: socializing, communicating, sharing photos. On search engines and in email, they are shopping and solving problems.