Friday, March 22, 2013

shifting email habits of consumers

Good scoop for retailers: 
  • 43% read emails most often on a mobile device
  • 84% sign up to receive emails because they want discounts
  • 74.2 percent will redeem a discount by showing their mobile device to a cashier
  • Unsubscribing is dropping; instead consumers are selecting to receive messages less frequently

View your own complete BlueHornet report on consumer perceptions of email.