Wednesday, March 20, 2013

experian report: email's up

Travel, publishers and consumer products are sending more email, driving overall email volume up 5% in Q4 2012 compared to the same quarter the previous year.
Media and entertainment plus B2B segments drop, likely replaced by social media communications.
Interestingly, open, click and transaction rates are highest on WEEKENDS.

Get the original Experian Marketing Services report.