- approx 2.5 Billion individual email accounts exist, enabling organizations to talk to actual humans ...talk about direct marketing
- Google search now includes Gmail; so, an old promotional message can turn up in search results because it's suddenly relevant ...bang!
- 77% of people prefer promotional messages via email v. 5% via text & 4% via FB ...ka-pow!
Useful facts & tidbits from Chris Crum here.
ReadWriteWeb interview here ["email will never die"]
Experian benchmarking study here.