Monday, October 1, 2012

nice email stats

  1. approx 2.5 Billion individual email accounts exist, enabling organizations to talk to actual humans about direct marketing
  2. Google search now includes Gmail; so, an old promotional message can turn up in search results because it's suddenly relevant ...bang!
  3. 77% of people prefer promotional messages via email v. 5% via text & 4% via FB ...ka-pow!

Useful facts & tidbits from Chris Crum here.
ReadWriteWeb interview here ["email will never die"]
Experian benchmarking study here.