Monday, October 1, 2012

mobile ads' impact to date

WSJ article aggregates mobile ad data.

  • $2 of every $10 spent on mobile ads is banners ("spray and pay")
  • Google earns 95% of all mobile search ad revenue
  • 18% of users clicking on graphics/imagery (for now)
  • Smartphones & tablets account for 10% of internet traffic but only 2% of ad spending


  • Clicks will drop with time
  • Ad spending will equalize to represent traffic contribution
  • Ignoring email here - drives online traffic & sales; direct response

See the full article