Thursday, November 15, 2012

email content tips

Content tip: don't forget WIIFT (What's In It For Them)
When we send promotional - or even stewardship - emails, our focus is always what we, the organization, need to gain.  That's why we send the message.  But the recipients care about their universe, not ours.

Recipients have a limited amount of time, space and attention span.

  • Did you miss our in-store sale? Here is an online promo code.
  • Will you be out of town and miss our conference? We can link you to the webinar and send materials afterwards.
  • Want a deal this Saturday while you're running errands? Here's 20% off.
  • Do you have zero time? We have organized gifts for you by recipient and price.
Solve their problems.