Monday, November 12, 2012

most important mobile shopping days this holiday season

Consumers are on the move.
Great Forbes piece on How Retailers Can Make Their Email Marketing Glisten:

White suggests retailers may want to pay special attention to being mobile-friendly on days that consumers are more likely to be away from home, including:
  • The day before Thanksgiving, which is the busiest travel day of the year
  • Thanksgiving Day, when most consumers are with family with a smartphone in their purse or on the couch watching TV with a tablet on their laps, or out shopping with their smartphone in hand
  • Black Friday, when many consumers are out shopping at brick-and-mortar stores
  • Christmas Day, when consumers are flush with gift card cash and shop online because stores are closed