Great Forbes piece on How Retailers Can Make Their Email Marketing Glisten:
White
suggests retailers may want to pay special attention to being
mobile-friendly on days that consumers are more likely to be away from
home, including:
- The day before Thanksgiving, which is the busiest travel day of the year
- Thanksgiving Day, when most consumers are with family with a smartphone in their purse or on the couch watching TV with a tablet on their laps, or out shopping with their smartphone in hand
- Black Friday, when many consumers are out shopping at brick-and-mortar stores
- Christmas Day, when consumers are flush with gift card cash and shop online because stores are closed
