Wednesday, November 14, 2012

segmenting your email list: e-commerce.

Use every ounce of customer data to your advantage.  Email segmentation shouldn't be limited to multivariate testing of subject lines, frequency and image placement.  Utilize customer browsing data, demographic information and purchase history to segment your messages as well.  Specifically, putting the correct products in front of a customer can be the best way to trigger a transaction.

Here are some supporting articles worth checking out:
Matthew Kelleher post on eConsultancy
MultiChannelMerchant’s Daryl Logullo